Orwell's Rules for Good Writing

• Never use a metaphor, simile or other figure of speech which you are used to seeing in print
• Never use a long word where a short one will do
• If it is possible to cut a word out, always cut it out.
• Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent
• Break any of these rules sooner than say anything outright barbarous